Content Repurposing: Transforming the Ordinary into Extraordinary for Your Marketing Success!
Not every piece of content needs to be revolutionary. It doesn't necessarily have to be entirely new either! Repurposing existing content can be a time-saving strategy, and it's one of my favourite methods for maximising the value of everything I produce!
For instance, you can break down a blog post you've written into a few essential points and incorporate one or two of them into an email newsletter.
Read below my 6 ideas on repurposing content and let’s get into the HABIT of repurposing your content so that marketing becomes fun again!
Thread/Twitter Snippets:
Whether it's a blog post or a video, break it down into bite-sized Twitter/Threads snippets. Share key insights and engage your audience with concise, impactful content.
Blog Post into Infographic for Social Media:
Turn your blog into eye-catching social media graphics by extracting key quotes, insights, or statistics. Create visually appealing images using platforms like Canva or Adobe Spark, overlaying compelling text on engaging visuals. Share these graphics across your social channels to captivate your audience and drive traffic back to your blog. It's a simple yet powerful way to repurpose content and make a lasting impression!
Repurpose into a Video:
Condense your blog's essence into short, snappy clips for TikTok or Reels. Select the juiciest insights or tips and create a storyboard. Use creative transitions, catchy captions, and a lively soundtrack to enhance engagement. Keep it concise, entertaining, and visually appealing. This way, you can repurpose your blog content into shareable, scroll-stopping videos that resonate with your audience in the fast-paced world of TikTok and Reels!
Blog Post into Email Newsletter:
Repurpose your blog post into an email newsletter by curating key takeaways or highlights. Craft a compelling introduction that sparks curiosity, and then seamlessly transitions into the blog's core message. Break down complex concepts into digestible snippets, encouraging readers to explore the full post. Add a call to action, enticing them to delve deeper. In doing so, you transform a blog into a personalised, engaging newsletter that not only informs but invites further exploration.
Podcast Episode Highlights:
Unearth podcast-worthy highlights from your social media content by identifying engaging discussions, audience reactions, or key insights. Compile these nuggets into a script, adding context and depth. Use the original social media audio or record fresh commentary to weave a cohesive narrative. Transforming social media snippets into podcast highlights not only repurposes valuable content but also taps into your audience's familiarity with these memorable moments.
Turn Webinar Content into Blog Series:
Transform your webinar content into an insightful blog series by breaking down the discussion into digestible segments. Each blog post can focus on a specific aspect, key takeaway, or Q&A session. Provide context, summarise key points, and encourage readers to explore the entire series. This not only repurposes your valuable webinar content but also caters to different audience preferences—some may prefer reading over watching lengthy webinars. It's a strategic way to extend the life and impact of your webinar!