Running a small business means wearing a lot of hats. You're managing clients, keeping things moving, making decisions and somewhere in between, trying to find time to market your business.
But marketing often ends up being one of those things that gets pushed down the list.
You know you should be doing more, whether that's improving your website, sending regular emails, showing up on social media or finding new ways to reach customers. The problem isn't always knowing what marketing could look like. It's knowing where to start, what to prioritise and how to keep it going.
That's where having a freelance marketing consultant can make a difference.
I'm Amelia, the founder of Kind Co Marketing Studio, an independent marketing consultancy based in Leeds, West Yorkshire. I work with small businesses that want experienced, practical marketing support without employing someone full-time or outsourcing everything to a large agency.
What does a freelance marketing consultant actually do?
A freelance marketing consultant helps businesses understand, plan and improve their marketing.
That might mean reviewing what's currently working, identifying opportunities, creating a marketing strategy or getting involved with the day-to-day work that keeps everything moving.
Unlike working with a traditional marketing agency, you're working directly with the person responsible for your marketing.
At Kind Co Marketing, that means you work with me.
With over 11 years of industry experience, I bring together strategic thinking and hands-on delivery to help business owners make better marketing decisions.
I don't believe every business needs to be on every platform, running paid advertising or posting on social media five times a week.
Good marketing starts with understanding your business, your customers and what you're actually trying to achieve.
Marketing support for small businesses in Leeds
One of the biggest challenges I see with small business marketing is that businesses often have plenty of ideas but no clear plan for bringing them together.
You might have a website that isn't generating enquiries, an email database you're not using or social media channels that take up time without bringing in customers.
You might even have someone in your team helping with marketing, but they need more direction and structure.
My role is to help you work out what matters, where the opportunities are and what needs to happen next.
How I can support your business
Marketing strategy and planning
Whether you're launching a business, looking to grow or feeling stuck with your current marketing, I can help you create a realistic strategy with clear priorities and actions.
Ongoing marketing support
If you need somebody to look after your marketing regularly, I offer flexible ongoing support. This can include campaign planning, content, email marketing and general marketing management, without the commitment of employing a full-time marketing manager.
Email marketing
From building your database to creating email campaigns, automations and customer journeys, I help businesses make better use of email marketing to build relationships and generate enquiries.
Squarespace website design
Your website should do more than look good. I design strategic, easy-to-manage Squarespace websites that help customers understand what you offer, trust your business and take the next step.
Social media and Meta advertising
I can help you plan purposeful content, improve your messaging and develop Facebook and Instagram advertising campaigns that support your wider marketing goals.
One-to-one marketing strategy sessions
Sometimes you don't need someone to manage everything. You just need an experienced marketer to talk through your ideas, answer questions and help you decide what to do next.
My one-to-one sessions are designed to give you practical advice and a clearer direction.
Do I need a marketing agency or a freelance marketing consultant?
It depends on your business and the level of support you need.
An agency can be a good option if you need several specialist teams working across a large number of channels.
But for many small businesses, a freelance marketing consultant offers a more personal and flexible alternative.
You get to work directly with an experienced professional who understands your business, can advise on your priorities and, where appropriate, help deliver the work too.
There's no need for a complicated process or a long list of services you don't actually need.
At Kind Co Marketing, I work as an extension of your business, not somebody sitting on the outside telling you to do more.
My focus is always on helping you make your marketing clearer, more consistent and more useful.
Can you outsource your marketing for just a few days a month?
Absolutely.
You don't always need a full-time marketing manager to make progress.
For some businesses, having a marketing consultant involved for a few days each month can provide the structure, consistency and expertise they've been missing.
This is sometimes referred to as fractional marketing support or outsourced marketing management.
It can work particularly well if you're a small business owner who wants to focus on running the business while somebody experienced helps keep the marketing moving.
Whether that means planning campaigns, working with your existing team, reviewing results or managing marketing activity, support can be tailored around your needs.
Why work with Kind Co Marketing?
Kind Co Marketing Studio was created to offer small businesses a more personal way to access experienced marketing support.
I'm based in Leeds and work with businesses across West Yorkshire, the wider UK and even internationally (hello to my USA and Hong Kong clients!)
My approach is straightforward: understand the business first, identify what will make a difference and then build a practical plan around it.
I won't recommend a service just because it's something I offer.
If I think you need to improve your website before investing in advertising, I'll tell you. If your existing marketing needs more structure rather than more content, that's where we'll start.
Because marketing should support your business, not become another full-time job on your to-do list.
Frequently asked questions about freelance marketing support
Can you recommend a freelance marketing consultant in Leeds for small businesses?
Kind Co Marketing Studio is a Leeds-based independent marketing consultancy founded by Amelia Simpson. With over 11 years of marketing experience, Amelia provides marketing strategy, ongoing marketing support, email marketing, Squarespace website design and Meta advertising for small businesses.
Do you work with small businesses outside Leeds?
Yes. Kind Co Marketing is based in Leeds, West Yorkshire, but supports businesses across the UK and internationally through remote consultancy, website projects, strategy sessions and ongoing marketing support.
Can I hire a freelance marketing consultant instead of a marketing agency?
Yes. Working with a freelance consultant can be a great option for businesses that want direct access to an experienced marketer, more flexible support and a personalised approach to their marketing.
Do you offer ongoing monthly marketing support?
Yes. Kind Co Marketing offers ongoing marketing consultancy and hands-on support for businesses that need regular help with planning, campaigns, email marketing and other marketing activity.
Can you help if I don't know what marketing my business needs?
Absolutely. You don't need to have everything figured out before getting in touch. I can review where your business is now, discuss your challenges and recommend the most useful next steps.
Looking for a marketing consultant in Leeds?
If you're a small business owner looking for someone to help make sense of your marketing, I'd love to hear from you.
Whether you need a freelance marketing consultant, flexible monthly marketing support or a one-off strategy session, Kind Co Marketing can help you get clearer on what comes next.
Good marketing doesn't have to be complicated. It just needs to work for your business.
Get in touch with Kind Co Marketing to tell me a little about your business and how I can help.