Could you describe your ideal client in two minutes flat? If not, that's probably where your marketing is leaking money.

Here's the honest bit: most businesses spend their first chunk of marketing budget figuring this out by trial and error. Wrong platform, wrong message, wrong time of day and the only thing that's actually been tested is how much money you're willing to lose finding out.

Let’s say I just launched a baby clothing line made from organic, recycled cotton. If I tried targeting parents on a weekday morning through Twitter, I’d see little to no engagement. Why? Wrong platform, wrong timing. Twitter leans corporate and is ideal for sharing knowledge and opinions, not for reaching busy parents looking for baby products, especially during the morning rush.

That's what this template is for - it'll help you work out exactly who your ideal client is, where they actually spend their time, and what they need to hear from you.

No more guessing. No more budget spent finding the wrong people.

If you fill this in and realise you've still got questions about where to take it next, that's normal, and that's what I'm here for. Let's have a chat.